It was another day, another pile of excellent entries in the Fauxlympics yesterday, as the creative world have donned their thinking caps to come up with some fabulous fake ads for the sporting events which shall not be named.
With almost two dozen entries in the past 24 hours, we have picked a selection of six for you look at, to get you limbered up for voting next week.
There will be a Burger King, Pepsi and Galaxy winner in each of the four categories, with an overall winner to receive the grand prize of a summer Chip, courtesy of the Chip Shop Awards (and the only non-McDonald's chip you'll be able to have on the Olympic grounds).
Feast your eyes, and if these entries make you want to put your own ad forward, sent it to firstname.lastname@example.org in jpeg or PDF format, along with the name of the agency and creators (if applicable), the brand the ad is for, and the category you would like to enter it into.
In case you have forgotten, the four categories are:
The Sprint: Guerrilla ads that would be taken down faster than Usain Bolt can run 100 metres.
The Long Shot: Ads which probably should be allowed to run, but probably won’t.
The Hurdles: Ads which manage to get around the advertising rules.
The High Jump: Funny ads which break all the rules.
Now in their 14th year, The Chip Shop Awards continue to recognise creativity with no limits and no rules. It's an international creative awards, open to anyone with great ideas.
Are you capable of unhindered creative work? What would you do with total free reign of the advertising world? Whether a student, a junior, a freelancer or the top creative director in all the land – you can enter.
Here is YOUR chance to roam free with our incredibly random and imaginative categories. The categories are altered every year to keep them fresh, funny and feisty. But make no mistake: this isn’t all knob gags! We live for creativity. Some of our best entries portray a powerful advert that should make the biggest brands sit up and reconsider their advertising agency spend!
We only work with the finest judges. 2016’s panel consist of Arc WW, Sunshine, Mr. President, Innocent Drinks and One Minute Briefs to name but a few. Top executive creative directors love these awards as they too, enjoy total creative freedom and love to see how deep your imagination can go...
Check out our previous judges to see how big this thing goes...
Entry deadline: 1 April 2016
Awards ceremony: 9 June 2016