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Rugby Super League seeking new title sponsor for 2013 season onwards with Stobart Group naming rights set to end

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By The Drum Team, Editorial

July 31, 2012 | 2 min read

The Super League, Rugby League’s flagship competition, is looking for a new title sponsor from the 2013 season onwards.

It is hoped that the new title sponsor will built on the success of the innovative partnership with the Stobart group which has seen a 45 per cent increase in TV audience and record attendances at matches. Following the success of the Stobart Super League, the competition is now in a prime position to increase commercial revenues and accelerate its development under a new title sponsor from 2013 onwards.

Commercial director of the Super League, James Mercer, commented: “We are delighted at the success of our one-year partnership with Stobart and the exposure that this ground-breaking concept has created.

“Innovation has always been at the heart of the Super League and this collaboration showcased the creativity and unity of our clubs. With a combined TV audience of over 25 million, huge attendance levels and a national and international expansion the sport is well-placed for an exciting future.”

Super League and the Stobart Group mutually agreed to end the collaboration based on the decision that the Super League has achieved its target of increased visibility and profile and now needs to move onto its next objective - to monetise the competition’s title sponsorship.

Andrew Tinkler, Stobart Group’s chief executive, added: “The plan was always to review the partnership after the first year and we’ve decided to step back and allow the RFL to work with commercial partners that can offer the financial support it needs to further develop.”

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