Richard Hale joins Cheil UK as the agency's first digital creative director
Cheil UK has announced the appointment of former Fallon digital creative director, Richard Hale, as its first digital creative director.
Hale is the latest in a string of hires for the integrated marketing agency and will be working alongside fellow new hire head of innovation Daniele Fiandaca, with a remit to develop innovative thinking and embed digital into the agency’s integrated report.
President of Cheil UK, Chris Harris, commented: “Richard is an ideas generator and a strategic creative thinker. He will play a pivotal role in helping the agency to embrace the new and emerging technologies which are vital to helping clients understand and influence the customer journeys that affect the success of their businesses.”
Speaking of his new role, Hale added: “Taking up the new digital creative director role at Cheil UK is a brilliant opportunity. Digital and shopper marketing represent an incredibly powerful combination and are fast becoming an integral part of the integrated approach.
“The agency is in a unique position to understand and influence the customer journeys that affect a brand’s business success, and I look forward to applying my working knowledge to the mix.”