Nectar to launch campaign with Dom Joly to celebrate 10 years
Nectar has announced that it will this week launch an interactive PR and social media campaign fronted by TV comedian Dom Joly, as the loyalty programme celebrates its 10 year birthday in September.
The campaign will launch this week on Nectar.com and through the Nectar Facebook page and Twitter feed, asking the community to suggest fun and interesting ways in which Dom could personally thank them for their support over the last ten years.
As well as bringing to life some of the best suggestions, the comedian will also be involved in a weekend long multi-city tour of the country.
James Frost, Nectar marketing director, said: “With our 10th birthday being such a momentous milestone we want to ensure that we mark the occasion by thanking our cardholders who have made the first ten years possible.
“By bringing Dom Joly on board to help us celebrate we’ll be adding quirkiness, fun and a touch of mischievous Dom Joly humour to the proceedings, all of which should create a unique and interactive way of thanking our loyal card holders.”
Dom Joly’s involvement in the Nectar birthday celebrations is the first activity to be announced in a multi-channel marketing campaign to be activated throughout the year.