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InMobi announces second takeover this month with acquisition of Metaflow Solutions

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By The Drum Team, Editorial

July 31, 2012 | 2 min read

Independent mobile advertising network, InMobi, has revealed its second acquisition of the month - app management and distribution solutions provider, Metaflow Solutions.

Metaflow technology simplifies the global deployment and content management process for developers, its management and distribution of content to consumer portals has, over the last six years, been the fastest, lowest cost way to publish apps to hundreds of independent, OEM and operator app stores across the globe.

Naveen Tewari, founder and CEO of InMobi, said the acquisition would allow for InMobi to “rapidly expand the distribution and monetisation of content for our developers and publisher partners.”

The Metaflow Solutions team will now relocate to the new InMobi London office, and will become an integral part of InMobi’s developer orientated efforts, led by Piyush Shah, VP and GM of developer platforms and performance advertising at InMobi.

Shah added: “With the recent acquisition of MMTG Labs, along with today's acquisition of Metaflow, we will augment our value proposition by offering highly compelling distribution, monetisation, and engagement solutions to app developers globally.”

Charles McLeod, CEO at Metaflow Solutions, commented: “Global reach and technology backbone provided by InMobi is hugely exciting for us. InMobi provides app developers with even greater opportunities to acquire millions of users and monetise their exciting apps.”

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