The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Hitachi launches UK campaign focusing on Social Innovation Business products across London railway stations

Author

By The Drum Team, Editorial

July 31, 2012 | 1 min read

Global electronics company Hitachi’s European division, Hitachi Europe Ltd., has announced its new UK campaign which focuses on Hitachi’s Social Innovation Business products including construction machinery, data storage and rail.

Developed by McCann Birmingham the campaign uses transvision technology and will appear across nine London railway stations from 23 July until 19 August, including Olympic gateway stations St Pancras and King’s Cross.

Hans Daems, public affairs officer at Hitachi Europe, commented: “With the increase in visitors to London throughout July and August, the campaign will enable Hitachi to reach an international audience, largely consisting of those from corporate, government and procurement fields.

“Hitachi’s Social Innovation Business continues to be the centre of our campaign. The aim is to raise awareness of these areas of Hitachi’s business, while showcasing our customer focus at a prominent time in a prominent location.”

Content created with:

McCann Erickson Birmingham

Find out more

Trending

Industry insights

View all
Add your own content +