Pure Spa Products unveils plastic-free packaging with New Vision Packaging

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By The Drum Team, Editorial

July 30, 2012 | 2 min read

Pure Spa Products has unveiled its N-Spa lip butter in plastic-free packaging following the appointment of New Vision Packaging.

New Vision sourced the materials and completed the structural design for the cardboard structure which protects the product.

Stephen Shortland, managing director of New Vision Packaging, said: “The N-Spa beauty range is made up of vitamins and natural ingredients, it was important to keep these ideals in mind when designing the packaging. A variety of techniques were used across the three designs, including a PET carton, cardboard carton and matt finishes to the graphics. These materials ensured an organic look and feel to the final packaging, maintaining the branding of the product.”

The N-Spa beauty range is currently on sale exclusively in ASDA supermarkets across the UK.

Claire Wall, Pure Spa’s brand manager, said: "We are really pleased with the final result of the gift packaging, the print finish was exactly how we'd required it to look, with really vibrant colour. The solutions that New Vision Packaging supplied us with for the structure of the boxes has worked really well, we always enjoy working with their design team.”

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