BrandAlley receives mobile shopping boost
Private sales etailer BrandAlley has announced 20% uplift in revenue over the first half of 2012 to £14m – driven by mobile shopping.
This followed an increase in the size of the average transaction basket to £76 whilst customers spent longer on site, viewing more pages – boosted by the wet weather and the impact of the Olympics.
Dubbing its clients as ‘commuter shoppers’, who are primarily active between the hours of 7 and 9am on the bus or train or at home on their iPads after 7pm, BrandAlley see further scope for advancement with its newly launched permanent discount catalogue and deal of the day brands .
BrandAlley chief executive Rob Feldmann said: "We are very pleased with our results so far this year in what continues to be a difficult market. We are reaching a critical point in our growth heading towards a profitable business with strengthening margins and the best variety and quality of sales for our loyal customers."