28 July 2012 - 10:43am | posted by | 0 comments

Danny Boyle's London 2012 Olympic opening ceremony becomes one of most watched TV shows in history

Danny Boyle's London 2012 Olympic opening ceremony becomes one of most watched TV shows in historyDanny Boyle's London 2012 Olympic opening ceremony becomes one of most

The opening ceremony to the 2012 London Olympic Games, overseen by director Danny Boyle,  has become one of the most watched programmes in history, recording a peak audience of 26.9m.

The ceremony to mark the beginning of this year's game, named 'Isle of Wonder' was broadcast on BBC1 and BBC1 HD, while also allowing viewers to watch in 3D. 

The cast for the lauded production, which cost £27m, included Kenneth Brannagh, Sir Paul McCartney, David Beckham,JK Rowling and Dizzy Rascal, as one as a host it Olympians and an appearance for a frail looking Muhammed Ali during the Torch Lighting procession. 

The audience figures from 9pm averaged at 22.4m viewers, taking an audience share of 82.5 per cent and places it within the top 20 best viewed programmes ever televised. 

Viewers in the US meanwhile, turned to Twitter vent their anger at broadcaster NBC for not screening the ceremony live.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...