28 July 2012 - 10:43am | posted by | 0 comments

Danny Boyle's London 2012 Olympic opening ceremony becomes one of most watched TV shows in history

Danny Boyle's London 2012 Olympic opening ceremony becomes one of most watched TV shows in historyDanny Boyle's London 2012 Olympic opening ceremony becomes one of most

The opening ceremony to the 2012 London Olympic Games, overseen by director Danny Boyle,  has become one of the most watched programmes in history, recording a peak audience of 26.9m.

The ceremony to mark the beginning of this year's game, named 'Isle of Wonder' was broadcast on BBC1 and BBC1 HD, while also allowing viewers to watch in 3D. 

The cast for the lauded production, which cost £27m, included Kenneth Brannagh, Sir Paul McCartney, David Beckham,JK Rowling and Dizzy Rascal, as one as a host it Olympians and an appearance for a frail looking Muhammed Ali during the Torch Lighting procession. 

The audience figures from 9pm averaged at 22.4m viewers, taking an audience share of 82.5 per cent and places it within the top 20 best viewed programmes ever televised. 

Viewers in the US meanwhile, turned to Twitter vent their anger at broadcaster NBC for not screening the ceremony live.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

New Bailey

05/05/2015
New Bailey is a high value, high-density corporate centre...

Carluccio’s serves up new website and brand positioning created by Delete

05/05/2015
Kentico Partner: Delete   Global high street restaurant...

Reaching High-net-worth Individuals in International Markets

05/05/2015
Vertu, a leading manufacturer and retailer of luxury mobile...

The Drum Scottish Creative Awards

05/05/2015
The Scottish Creative Awards return for another year as the...

CAT Mobile Phone Advertising Photo Shoot.

05/05/2015
Here are the results of a shoot/production I did with Red...