Specsavers has today launched a cheeky press advert poking fun at the Olympic flag gaffe.
Appearing in most of today's papers, including The Times, The Sun and The Guardian, the ad shows the North Korean and South Korean flags alongside the brand's 'Should've gone to Specsavers' slogan written in Korean.
It refers to the diplomatic row started at Hampden Park on Wednesday night when the South Korean flag was shown on screens ahead of North Korea's women's football clash with Colombia.
Proving the old adage that great minds think alike, a similar idea was yesterday entered into The Drum's Fauxlympics competition which is inviting creatives to design their own spoof Olympic ads.
Specsavers is well known for its quick-turnaround tactical press advertising. During the European Championships in June, it ran an advert suggesting the linesman in the England versus Ukraine match 'Should've gone to Specsavers' after missing that the ball had crossed the line.
The ad was created by Specsavers' in-house creative team.