Sir Steve Redgrave to launch Actegy Health REVITIVE® in TV campaign created by The Minimart
Actegy Health is releasing REVITIVE®, a device specially designed to improve leg health and help alleviate the symptoms of poor circulation, with a £3 million UK launch supported by a television campaign starring Sir Steve Redgrave. Created by The Minimart, the campaign will air across a variety of mainstream channels from 15 August.
REVITIVE® brand ambassador Sir Steve Redgrave only signed on to the campaign after trailing the device and finding it to be truly effective. Redgrave will feature across the brands TV, print and online advertisements. High-Street retailer Boots has also agreed an exclusive deal with Actegy Health to be the first retailer to nationally launch the device on 8 August.
Josh Penny, CEO of Actegy Health, commented: “We believe everyone deserves to feel positive about their health. So our mission is to design, develop and distribute innovative healthcare brands that will have a lasting positive impact on people’s health. We’re particularly proud of REVITIVE and know it will have a positive effect on people’s wellbeing.
“The team at the Minimart demonstrated a real passion for REVITIVE and our business and are committed to helping us achieve our objective of creating a new consumer super brand.”
The REVITIVE® device was developed by researchers at London Southbank University and features unique technologies such as, the IsoRocker® and Wide Pulse Waveforms which stimulate the foot and leg muscles to increase blood flow and reduce pain and swelling in the lower legs and feet.
Founding partner of The Minimart, Ed Chilcott, added: “There is a great opportunity for Actegy Health to truly spearhead the category with this campaign and we believe National Treasure, Sir Steve Redgrave will be a fantastic ambassador for the brand.”