A film set to go live on 13 August featuring the likes of Seb Coe, Eddie Izzard and a number of sports starts, will call on the nation to support their local sport club.
The ‘Join In’ campaign, created by Brothers and Sisters, will be seeded on YouTube, Twitter and Facebook, with a campaign breaking today, which will also run across press, radio and outdoor to tie-in with the start of the 2012 London Olympics.
The YouTube video ‘Little Trainer’ features a five-year-old boy giving a rallying cry to Britain to support their local clubs and create the next generation of champions.
Andy Fowler, executive creative director of Brothers and Sisters, explained: “When we pitched and won the business we were hugely excited by the creative opportunity. It's a dream project to help create a positive sporting legacy for kids in London’s Olympic year. Little Trainer brings to life the next generation of champions that need their local community more than ever. We are thrilled and proud of the film."
Lord Sebastian Coe, added: “Millions will be inspired by what they witness over the summer and I hope this creates opportunities in every community for people to join in their local sports clubs. We are really happy to support the ‘Join In’ project, it is a great idea that means that thousands of people across the UK can turn up and take part in local sports just after the Olympic Games finishes.”