The London Evening Standard’s ES Magazine has run an Olympics Special featuring four different front covers to celebrate the opening of the London 2012 Games, with a contribution from Lord Sebastian Coe.
The magazine will allow readers in London the ability to choose a magazine with a cover featuring Great Britain’s best gold medal hopefuls; hurdler Dai Greene, cyclist Mark Cavendish, heptathlete Jessica Ennis and track cyclist Victoria Pendleton.
Featured within the magazine are portraits of other Team GB athletes by Jonathan Glynn-Smith, with the issue aiming to highlight the training regime that each has undertaken.
Seb Coe has written a welcome letter at the front of the magazine, stating; ‘The eyes of the world will be on London, and this will, I hope, be the start of a magical, memorable summer for Londoners. […] I fervently hope you enjoy a summer like never before, that the Olympic athletes from over 200 competing nations see the best of our brilliant capital city, and that we inspire a generation to choose sport.’
Andrew Barker, editor of ES Magazine, commented: “This Friday represents London at its most exciting time ever and we wanted to pay tribute to the stars of Team GB who have been working their whole lives towards this event. Devoting four different covers reflects the anticipation and pride that Londoners feel at hosting the London 2012 Games. Jonathan and the ES fashion team have covered thousands of miles to capture the athletes during training and the results are stunning. A souvenir edition with four different, collectable covers seemed an appropriate tribute to this moment in London’s history.”