Big Society Works has launched the Legacy Pledge website in an attempt to encourage people to do something different to celebrate the Olympic Games through Merseyside-based agency Carpe Diem to bring the project to life.
Carpe Diem has developed the website along with branding, advertising campaign, promotional materials to support the Legacy Pledge and the agency will also work on the social media aspect of the campaign, which has been inspired by the pledge made by Lord Coe to get two million people to take up sport or physical activity as a legacy of the Games.
The campaign doesn’t only focus on sport. At Legacy Pledge people can make pledges of any kind, from community projects to simple activities that can be done at home. They can upload their pledge by video, make progress reports online, connect with friends who have also made pledges and be directed toward businesses who offer products and services related to the pledge that has been made.
Any profits made by the enterprise will be reinvested in community and sports development projects in Cheshire and Warrington.
Legacy Pledge is the brainchild of Anne Ibrahim, a former director of Sport England who is now the executive director of social business Big Society Works.
She said: “We are very excited about Legacy Pledge which is about getting people to take action individual and collectively. It is very infectious and the interactive website allows us to connect those making pledges with local businesses and providers of services, who can help to accomplish the pledges made. ”
Bill Carr, managing director of Carpe Diem, said: “This is a scheme we are proud to be involved with and it is brought us closer to the games. Every member of the Carpe Diem team will be making a pledge and uploading it to the site.
“The site itself posed a few challenges due to the amount of content that we anticipate will be uploaded by visitors , but by integrating the videos with YouTube, it will easily be able to cope and we’re looking forward to thousands of people using the facility during the games and beyond. A series of community road shows is planned and the team will be visiting pubs, shopping centres and community events in the region over the next few months, encouraging people to visit the site and to make their pledge.”