BBH Asia Pacific’s Barn programme has collaborated with Singaporean non-profit Humanitarian Organisation for Migration and Economics (HOME) to launch a campaign aiming to raise awareness of sex trafficking on professional social networking site, LinkedIn. Dubbed ‘TrickedIn’ the campaigns focus is highlighting the growing number of young women deceived into false jobs and then forced into prostitution.
BBH Asia Pacific created the LinkedIn profile Kim Diya based on the true accounts of victims’ experiences. Since launching the campaign on the social networking site BBH Asia Pacific has since found the profile restricted. In the few hours the profile was live it made over 150 connections, and was followed by journalists from Singapore, Hong Kong and Denmark as well as being viewed over 300 times.
BBH Asia Pacific’s spokesperson commented: “We are now doing everything we can do to reinstate the profile and continue our efforts to educate the public. We recently published a plea to LinkedIn Co-founder Reid Hoffman on our blog asking him to restore the profile.”
Update: Since writing LinkedIn have provided a response to BBH Asia Pacific advising they will not reinstate the campaigns profile stating: "LinkedIn was built to help professionals become more productive and successful within a network of trusted relationships. To achieve this purpose, we require our members to share accurate information on their profile.
"While we recognise the seriousness and enormity of the issue that the BBH Asia Pacific Barn Interns are championing, it's important that we keep the integrity of the network by only allowing profiles that contain accurate and verifiable information."