26 July 2012 - 11:14am | posted by | 0 comments

Toys R Us works with neoworks and Red Ant digital to launch mCommerce solution

Toys R Us works with neoworks and Red Ant digital to launch mCommerce solutionToys R Us works with neoworks and Red Ant digital to launch mCommerce

Toys R Us has worked closely with e-commerce consultancy and software solutions provider, neoworks, Red Ant digital agency and hybris to develop a mCommerce solution.

Currently in the fourth version of its website www.toysrus.co.uk, this time underpinned by the hybris B2C Commerce platform, Toys R Us partnered with neoworks to develop one solution that would give users a top end mobile experience with functionalities such as store stock availability information based on the user’s location, together with features including QR code driven purchasing.

Red Ant’s mobile experts developed a clean, clear front-end user experience with a focus on ease of use and a direct, straightforward interface, which encourages interaction and purchase.

Toys R Us head of eCommerce Will White has said: ‘We were the first ‘bricks and mortar’ retailer in the UK to go online back in 1996, and since then we’ve made it our business to stay ahead of the curve when it comes to enhancing our customers’ experience with the latest technology. This mobile platform is a fundamental part of our commitment to omni-channel delivery – access to our products and promotions any time, anywhere. Our customers expect – and deserve – nothing less.’

Rick Hobbs, director at neoworks also commented on the new Toys R Us platform: “Mobile solutions are becoming the centre of a multi-channel commerce strategy, enabling retailers to seamlessly transfer the user from one channel to another. This makes a fully integrated mobile platform an essential element in today’s competitive marketplace.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...