Toys R Us has worked closely with e-commerce consultancy and software solutions provider, neoworks, Red Ant digital agency and hybris to develop a mCommerce solution.
Currently in the fourth version of its website www.toysrus.co.uk, this time underpinned by the hybris B2C Commerce platform, Toys R Us partnered with neoworks to develop one solution that would give users a top end mobile experience with functionalities such as store stock availability information based on the user’s location, together with features including QR code driven purchasing.
Red Ant’s mobile experts developed a clean, clear front-end user experience with a focus on ease of use and a direct, straightforward interface, which encourages interaction and purchase.
Toys R Us head of eCommerce Will White has said: ‘We were the first ‘bricks and mortar’ retailer in the UK to go online back in 1996, and since then we’ve made it our business to stay ahead of the curve when it comes to enhancing our customers’ experience with the latest technology. This mobile platform is a fundamental part of our commitment to omni-channel delivery – access to our products and promotions any time, anywhere. Our customers expect – and deserve – nothing less.’
Rick Hobbs, director at neoworks also commented on the new Toys R Us platform: “Mobile solutions are becoming the centre of a multi-channel commerce strategy, enabling retailers to seamlessly transfer the user from one channel to another. This makes a fully integrated mobile platform an essential element in today’s competitive marketplace.”