The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Sky and TalkTalk reach wholesale distribution agreement for Sky channels

Author

By The Drum Team, Editorial

July 26, 2012 | 2 min read

Sky and TalkTalk have reached a commercial agreement that will see TalkTalk offer its customers a wide range of Sky’s entertainment, sport and movie channels on its YouView service later this year. The deal will see TalkTalk able to offer an extensive pay TV service to its customers while allowing Sky to extend the reach of its channels to more pay TV households, growing its content related revenues.

The agreement sees channels such as Sky 1, Sky Living, Sky Sports 1, 2, 3 and 4, Sky Sports F1 and the full range of Sky Movies channels available through TalkTalk on a wholesale basis. In addition to the live linear channels, in time TalkTalk customers will be able to access a comprehensive selection of bonus subscription video-on-demand content through Sky Anytime. The channels will be delivered over broadband on TalkTalk’s YouView service. Sky’s new internet TV service, NOW TV, will also be available.

Rob Webster, director of Sky’s commercial group, commented: “We are delighted to extend the distribution of our channels and to reach even more UK homes. As we continue to increase our investment in high-quality pay TV content, we want to achieve as broad a distribution as possible and grow our content related revenues. Following the conclusion of our successful negotiation with TalkTalk, we look forward to its customers enjoying the opportunity to subscribe to some of Sky’s best content.”

Managing director of TV at TalkTalk, Max Alexander, said the agreement was “great news for our customers.” He added: “Being able to offer a range of the most popular premium channels with the flexibility of being able to purchase content one month at a time is going to be hugely popular with our base and offers a great value addition to our YouView service.”

Trending

Industry insights

View all
Add your own content +