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Oddbins website sees 22% increase following its anti-Olympics campaign

Following the anti-Olympic campaign which Oddbins launched on Tuesday, which promised those who came into its stores with products from the rivals of Olympic sponsors a 30% discount, the wine retailer has seen its web traffic increase by over a fifth. According to Experian, web traffic increased by 22 per cent, when comparing Monday to Wednesday of this week to the same period last week. Robin Goad, research director at Experian, said: “Yet again, we see that the bold marketing tactics of non-sponsors have significantly impacted web traffic ahead of the games, which is no doubt encouraged by the controversial nature of these campaigns. Similarly to Pepsi and Nike, widespread coverage has helped Oddbins to raise its profile despite the loose link to the games themselves.”

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