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LBi appointed to re-design luxury cruise brand Cunard Line's website

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By The Drum Team, Editorial

July 26, 2012 | 1 min read

Luxury cruise brand, Cunard Line has appointed global marketing and technology agency, LBi, for a website re-design following a competitive pitch against two other agencies.

LBi will now re-design Cunard Line’s website initially for the UK, US and Australian markets, focusing on the customer journey and aiming to better reflect the Cunard experience. LBi plan to improve the site’s retail focus and lay the foundations for an optimised tablet experience, putting the site at the heart of emerging customer behaviours.

Claire Hazle, head of digital marketing for Carnival UK Group, said of the appointment: “We chose LBi as our agency partner because their response to our brief showed a real understanding of the brand and how the Cunard cruise experience can be reflected in digital channels, giving users of the site the legendary treatment they receive onboard Cunard’s liners, the moment they step online.

“With LBi’s help, we look forward to creating an optimised user experience and boosting online bookings.”

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