Haier announces sponsorship of the Science Museum

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By The Drum Team, Editorial

July 26, 2012 | 1 min read

Appliances brand Haier has announced a two year sponsorship of the Science Museum.

Haier’s two year commitment to the Science Museum will enable British school children to experience practical science in a different environment encouraging them to pursue important studies in this area.

Wei Duan, market director at Haier UK and Ireland, said: “At Haier, we were determined to partner with a cultural organisation that shared our values – a commitment to the arts and sciences and to inspiring the next generation of future product designers and engineers. The link between studying science and careers in engineering and technology is increasingly important in the UK and we are eager to play a part in encouraging British children to engage with these topics from a young age.”

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