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HiQ

Tyre specialist HiQ unveils mobile-friendly website

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By The Drum Team, Editorial

July 25, 2012 | 2 min read

HiQ, tyre and fast fit specialists, has launched a mobile friendly website, following the finding that 30 per cent of users came from mobile devices.

The mobile site allows users to search for the best tyre to suit the make and model of their car by entering their car registration number, as well as the ability to browse all MOT, parts and servicing deals.

Geraldine McGovern, HiQ create demand manager, said: “This development really benchmarks HiQ against the retail sector, and came about after we received 80,000 visits from mobile devices following the launch of our improved site in December 2011 - a sophisticated ‘shop window’ for the brand via HiQonline.co.uk. We realised that there was real demand for a mobile version – and also a business case. By optimising the purchase journey for customers, HiQ’s new mobile site increases conversion and drives greater footfall to the retail network of franchises, which totals 140 across the UK.

“In a market that was down 12 per cent year on year (source GFK to November 2011), HiQ outperformed the sector by +4 per cent in 2011, and our tyre sales increased by 5.3 per cent thanks to the improved website. More than 6,000 online bookings have also been made since the service launched. We can attribute this to users wanting to make better informed decisions before parting with their hard earned cash. We believe that users will now really feel the benefit of our mobile site.”

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