Paddy Power has this morning revealed that it has asked legal representatives to seek a court order against LOCOG, after the organisers requested the bookmaker’s campaign posters be removed.
The tongue in cheek posters, as part of the ‘We hear you’ campaign, read: ‘Official sponsor of the largest athletics event in London this year! There you go, we said it. (Ahem, London France that is)’
It turned out the event being sponsored is in fact an egg-and-spoon race in a small town.
Yesterday, LOCOG asked outdoor advertising company JCDecaux to take down the posters, although legal firm Charles Russell will now seek a court order stating that the posters do not breach the advertising rules of the Olympics.
A spokesperson from Paddy Power said: “We pride ourselves on listening to our customers and what we’ve heard loud and clear is that LOCOG have got their priorities upside-down. It’s a pity they didn’t put the same energy into the ticketing and security arrangements for the Games that they put into protecting their sponsorship revenue streams. We’re taking this fight to the High Court in the interest of our customers and of common sense”
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Probably won't win this battle, as they do mention LOCOG on the ad.
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Good on Paddy Power! We don't want these Nazi type LOGOG telling us what we can and cannot do in our own country, with our own language! They are an unelected outfit and one that is very un-British and needs to be stopped in it's tracks! I hope they get kicked out of court and made to pay the expenses! The Olympics is costing us all a lot of money and the sponsors are out to make more, they should not have illegal protectionism against any other business. The government needs to be very careful on this, as they will, as in my case, lose voters hand over fist!
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Hear, hear, NigeWhite19718 - totally agree. Well done Paddy Power for fighting Olympic corporate sponsor fascism. Here's another example of how high-handed and small-minded the LOCOG 'law' is: http://bit.ly/M8fUoy
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Tell the wankers at LOCOG to JOGON.
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The Olympics is a Global Corporate Event which profits from their involvement but with such favaouravble rights "negotiated" by London that it is beyond belief. Having watched 2012 (the TV show!) Art really does imitate Life. For the vast majority of Londoners who have been under extreme pressure just to do their jobs to witness Paddy Paoer being legally obliged to kow-tow to LOCOG says it all. Maybe it's a hyped stunt by Paddy Power and, if, good on them.
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Aww have LOCOG spat out the dummy?
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Well done Paddy Power!
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