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CIPR unveils PRide Awards shortlists

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By The Drum Team, Editorial

July 25, 2012 | 6 min read

The CIPR has today announced the shortlists for the 2012 CIPR PRide Awards, following over 1,000 entries.

Jane Wilson MCIPR,CIPR CEO, said: “The CIPR PRide Awards celebrate the best PR and communications campaigns and teams from the profession across the UK. To be shortlisted for a CIPR PRide Award demonstrates exemplary achievement, impact and value – immediately putting your work in the spotlight. The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving nationwide industry. Congratulations to everyone for reaching this stage and the best of luck for the awards presentation evenings.”

Highlights from the 2012 Shortlists

There are 20 core categories in each of the PRide Awards and a range of National/Regional Variations – here are a some of the 2012 nominees:

East Anglia

Outstanding Small Consultancy

• Managing Change and Preparing for Growth, Jungle PR

• Our team is your team, Lexia Media

• Reflecting reputations, Reflection PR

Outstanding Young Communicator

• Emma Long, Cskills Awards

• Michael Page, Essex County Council

• Hayley Mace, Lexia Media

• Suzanne Hazell MCIPR, The Cambridge Building Society

Home Counties South

Outstanding Public Relations Consultancy

• Boost Marketing

• Midnight Communications

• Pegasus

• Quantum Public Relations

• Wildwood PR

Best Use of Social Media

• Online and On The Ball - Sky Sports Living for Sport, Midnight Communications

• Bio-Oil Skin Stories, Pegasus PR and Bio-Oil

• Interior Designers Get Social, Wildwood PR

Midlands

Internal Communications

• Ditch the Data Demon, Derbyshire County Council

• Mission Firefly, Midlands Co-operative Society

• Engaging Staff in Change, North East Derbyshire District Council

• Putting Families First, Staffordshire County Council

• The University of Nottingham Life Cycle, The University of Nottingham

• Norgren - Engineering Advantage - You can see our thinking, Wyatt International

Public Sector

• Joseph Wright of Derby, Derby City Council

• 'Snow Info', Derbyshire County Council

• Plugin Water and Energy Saving Campaign, Environment Agency

• Discovering Keele University, McCann PR

North East

Corporate and Business Communications

• From Garages to Global - Digital City Business, Cool Blue Brand Communications

• Communicating Success - Business and Enterprise Group, Cool Blue Brand Communications

• Tharsus - Re-engineering a new future, OPR

• Booming business at SCM, Ramarketing

Consumer Relations

• Fashion Never Sleeps - Van Mildert, Cool Blue Brand Communications

• Barker and Stonehouse - A NewWay of Shopping, Cool Blue Brand Communications

• Cracking it with Cracknell, Karol Marketing Group

• Metrocentre, Larger than Life for 25 years, OPR

Northern Ireland

Integrated Communications

• Roe Park Resort Rebrand, Morrow Communications

• Hughes Insurance Sports Volunteer Awards, Navigator Blue

• Bushmills Irish Whiskey - Bushmills Brothers, Smarts

• Menarys 'It's for Me', Weber Shandwick/ Menarys

Best Digital Campaign

• Moy Park 'Fast Lives Need Florida', Morrow Communications

• Assembly Extra, Northern Ireland Assembly Commission

• Bushmills Irish Whiskey - Bushmills Live, Smarts

North West

Community Relations

• Growing up Green, de Winter/Golden Square Shopping Centre

• Asda's conversion of Netto supermarkets, Euro RSCG PR

• Duchy of Lancaster, Good Relations North

• Right Thing, Right Bin, Stockport Council

• Nuclear waste repository consultation, West Cumbria Managing Radioactive Waste Safely Partnership

Outstanding Young Communicator

• Katie Medd, Brazen PR

• Fraser McIntosh, Democracy

• Emma Cameron, Euro RSCG PR

Scotland

Healthcare (new category for 2012)

• Hands-only CPR, British Heart Foundation Scotland

• Gleam - Embrace!, NHS Ayrshire & Arran

• Informed about Dementia, NHS Education for Scotland, Alzheimer Scotland, Scottish Social Services Council, Scottish Government

• Alcohol Behaviour Change 2011/12, Stripe Communications & Scottish Government

Outstanding In-House Public Relations Team

• Scottish Enterprise

• Scottish Government PR and International Marketing

• Scottish SPCA

• VisitScotland

Thames and Chiltern

Best Campaign £10,000 and Under

• Practical Action Uses Technology to Tackle Poverty, BOTTLE

• BOTTLE puts its best foot forward, BOTTLE

• Surrey Business School MBA recruitment campaign, Communications Management

• Putting the British Library at the heart of the Global Entrepreneurship Week!, Jargon PR

Best Use of Media Relations

• BOTTLE re:creates the toy industry, BOTTLE

• David takes on Goliath in energy debate (First Utility), CubanEight

• Valentine's Day Press Wooing at The Perfume Shop, Primal PR

• Thames Water drought campaign, Thames Water

Wales

Best Sporting Campaign (new category for 2012)

• Good Luck Dai Greene, Carmarthenshire County Council

• British Speedway Grand Prix, Effective Communication

• Growing Community Sport, Sport Wales

• SWALEC powering grassroots rugby in Wales, Warwick Emanuel PR and SWALEC

• Play Extra Time in Swansea, Working Word

Internal Publication

• Bron Afon's Staff News, Bron Afon Community Housing

• Hywel's Voice - Celebrating Achievements, Hywel Dda Health Board Communications Team

• MHA's Staff Newsletter EBUZZ, Monmouthshire Housing Association

Wessex

Best Event

• Putting the 'oo' in to Food!, Festival Place

• Beales Girls Night Out' Fashion Show, Liz Lean PR

• WestQuay Vintage Fayre, McKenna Townsend PR/WestQuay Shopping Centre

Integrated Communications

• Love Sweet Potatoes, Liquid & Scott Farms International

• Driving Subway franchise sales leads, McKenna Townsend PR

• Prokill: Encouraging Commuters to Escape the Rat Race, Remarkable Group

West of England

Outstanding Public Relations Consultancy

• Grayling

• Inside Media

• PamLloyd PR

Not-for-Profit

• Say No to Norovirus, Communications Team, Royal United Hospital Bath NHS Trust

• The Big Lunch 2012, Golley Slater PR

• Supporting the Region's Reservists , Grayling /Wessex Reserve Forces' & Cadets' Association

• The Honest Truth, The Honest Truth Partnership

Yorkshire and Lincolnshire

Internal Communications

• Acquiring Ventura, Capita

• Lowell Group the place to work: informing and engaging with our team, Lowell Group

• Own Brand Refresh, Wm Morrison Supermarkets

Community Relations

• Saving Ilkley Carnival!, Approach PR

• Making Britain - From the Margins to the Mainstream, Cicada Communications

• Raw Creative Presents Dress For Success, Raw Creative

• The Big Transfer, Yorkshire Water

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