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Calling all creative athletes - enter The Drum’s Fauxlympics

The Drum is looking to help out LOCOG, by ruling on what will and will not be allowed in terms of advertising during the Olympics.

In this purely educational exercise, we’re looking for Agencies That Have Lots of Enthusiasm in Terms of coming up with Entertaining adverts and Symbols (ATHLETES, for short) to help us create some ads in various categories, so we can see what is allowed and what isn’t.

We’ve partnered with the Chip Shop Awards, with the overall winner to receive a Golden Chip – the only one you’ll be able to get during the Olympics, providing a chance for CSA entrants to limber up.

The four categories are:

The Sprint: Guerrilla ads that would be taken down faster than Usain Bolt can run 100 metres.

The Long Shot: Ads which probably should be allowed to run, but probably won’t.

The Hurdles: Ads which manage to get around the advertising rules.

The High Jump: Funny ads which break all the rules.

Speed and agility are key factors in the Fauxlympics, so entries must be in by 3 August, with voting taking place the following week on Facebook, where the public will decide the winner of each category.

Each entry in third place will win a bar of Galaxy chocolate, second place is a can of Pepsi and first prize is a super duper Burger King voucher. The overall winner of all four categories is the one who will win the Golden Chip.

Entries should be sent, in jpg of PDF format, to ishbel.macleod@thedrum.com, along with the name of the creator, the agency name, the category the ad has been entered into and the name of the brand it has been created for.

Related Award

Now in their 14th year, The Chip Shop Awards continue to recognise creativity with no limits and no rules. It's an international creative awards, open to anyone with great ideas.

Are you capable of unhindered creative work? What would you do with total free reign of the advertising world? Whether a student, a junior, a freelancer or the top creative director in all the land – you can enter. 

Here is YOUR chance to roam free with our incredibly random and imaginative categories. The categories are altered every year to keep them fresh, funny and feisty.  But make no mistake: this isn’t all knob gags! We live for creativity. Some of our best entries portray a powerful advert that should make the biggest brands sit up and reconsider their advertising agency spend!

We only work with the finest judges. 2016’s panel consist of Arc WW, Sunshine, Mr. President, Innocent Drinks and One Minute Briefs  to name but a few. Top executive creative directors love these awards as they too, enjoy total creative freedom and love to see how deep your imagination can go...

Check out our previous judges to see how big this thing goes...

Entry deadline: 1 April 2016
Awards ceremony: 9 June 2016






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