Vibram works with Transport Media to launch advertising campaign
Italian company Vibram, creator of high performance rubber soles, has launched a new advertising campaign ahead of the Olympic Games to promote its new Fivefingers running shoe.
Transport Media was appointed by Primal Lifestyle, the official distributor of the footwear in the UK market, to handle the media planning and buying of all outdoor advertising.
The 'Train With' campaign has targeted central London in an effort to showcase the product and features branded buses on the capital's road with the aim of increasing brand awareness during the Olympic period.
Transport Media recommended bus superside advertising as it is renowned for its high coverage and recall, with 91% of Londoners able to recall a bus advertisement and 73% claiming the prefer buses in the capital featuring advertising.
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