TRESemmé works with The Gate Films to produce sponsorship idents for Britain and Ireland's Next Top Model

The Gate Films have produced a series of idents for hair care brand TRESemmé’s sponsorship of Sky Living’s Britain and Ireland’s Next Top Model.

Shot over four days on location in and around the North West the campaign, created by FBH incite, features a series of 15-second idents and five-second break bumpers. There will also be a dedicated microsite and supporting online and social media activity.

The idents support TRESemmé’s brand position as “professional” and “affordable” and uses the strapline “A catwalk look every day”.

Directed by Bluey Durrant this sees the second year The Gate Films have worked with FBH Incite to produce sponsorship materials for TRESemmé. Matt Fox was the director of photography and post production for the project was handled by Edit 19.