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Rightmove launch new 'Market Intelligence' campaign created by multi-channel agency Balloon Dog

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By The Drum Team, Editorial

July 24, 2012 | 2 min read

Property listing website Rightmove has partnered with multi-channel marketing agency Balloon Dog for its latest campaign which takes the public on a cutting edge HTML 5 interactive property tour of their neighbourhood, providing key market intelligence on the latest property trends.

Last week Rightmove revealed that, on average, a property listed for-sale has less than three seconds to impress a house-hunter before being dismissed or clicked-on for more information. The new ‘Market Intelligence’ campaign is designed to ensure sellers can maximise those three seconds, and provides house-hunters the latest data on how their local market is performing.

Miles Shipside, director of Rightmove says the campaign gives “the British public a new fully immersive way of viewing their local property market.”

Shipside added: “Those keen to sell this summer have the challenging confluence of miserable viewing weather, the continuing credit-crunch plus a sporting distraction of Olympic proportions. They need to grab the attention of potential buyers and covert those three seconds of property browsing into a closer online examination and a scheduled property viewing.”

The HTML5 interactive ‘Spooks style’ video which feeds in Google street view images and Rightmove site data was designed by Balloon Dog. Creative director of Balloon Dog, Cordell Burke, commented: “Our campaign combines film and the latest digital capabilities to give Rightmove consumers not only the Market Intelligence to sell and let faster, but also a truly unique and engaging experience.”

The campaign is set to be a prominent feature across Rightmove over the coming months, with a dedicated landing page, exposure across key areas of the site as well as a digital advertising campaign launching across consumer websites.

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