24 July 2012 - 2:59pm | posted by | 10 comments

Pepsi-drinking, Nike-wearing, MasterCard-using customers to receive 30% off as part of anti-Olympics Oddbins campaign

Pepsi-drinking, Nike-wearing, MasterCard-using customers to receive 30% off as part of anti-Olympics Oddbins campaignPepsi-drinking, Nike-wearing, MasterCard-using customers to receive 30
Pepsi-drinking, Nike-wearing, MasterCard-using customers to receive 30% off as part of anti-Olympics Oddbins campaign
Pepsi-drinking, Nike-wearing, MasterCard-using customers to receive 30% off as part of anti-Olympics Oddbins campaign

Wine merchants Oddbins has said that non-sponsors of the Olympic Games have been treated by LOCOG as ‘beggars on the gilded streets of the Olympic movement’.

The company is planning a counter-strike for the next three weeks, with censored window posters.

As well as the window display campaign, anyone who comes into an Oddbins branch wearing Nike trainers and has in their pocket a set of Vauxhall car keys, an RBS MasterCard, an iPhone, a bill from British Gas and a receipt for a Pepsi bought at KFC to receive 30 per cent off their purchase.

Ayo Akintola, managing director at Oddbins, said: “The London Olympics is a once-in-a-lifetime opportunity for the whole of the UK’s business community to come together to support our fantastic athletes and celebrate an awe-inspiring festival of sport.

“But thanks to LOCOG (London Organising Committee of the Olympic and Paralympic Games), any business without the tens of millions of pounds required to join the cabal of multinational brand partners for the Games are reduced to the status of beggars on the gilded streets of the Olympic movement.

“We have taken steps to ensure our planned window displays do not flout any of these asinine rules, but we are doing this primarily to highlight the absurdity of the fact that the British people - who are paying for these games - are at the same time being subject to ridiculous rules. Even though our window designs will be within the rules, we would not be surprised if LOCOG goes loco.”

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Comments

25 Jul 2012 - 11:40
peter12281's picture
1
comments

Good on Oddbins, LOCOG are two miles up their own ar5e and the Olympic sponsorship situation is a joke. People HAVE to use Visa, I think it just makes Visa look bad, so tacky and pathetic

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25 Jul 2012 - 15:32
walto13555's picture
3
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It goes like this: British Police arrest British Citizen for exercising British right to drive on the Queen's Highway - but not in the (thingy) lanes during the (thingy) at (thingy). British citizen goes to British (alright, English) County Court to contest the charge. Elevates to High Court. Appeals to Supreme Court; MP raises question in Commons, Lords make a ruling; IOC says "(Thingy) you! We're the ultimate trans-national arbiter, kneel before us and prey for a swift and merciful death!" Were it not that Coe and Rogge have no sense of humour, I'd be minded to comment "Christ, what a joke!" At least those words are not restricted.

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26 Jul 2012 - 12:52
@newriverm's picture
28
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Well done Oddbins, great ambush marketing.

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26 Jul 2012 - 14:31
ISayPorter
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@walto13555 Wrong. Leviticus 19:12 And ye shall not sweare by my Name falsly, neither shalt thou prophane the Name of thy God: I am the Lord.

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26 Jul 2012 - 18:40
tensqueegal
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Superb ambush marketing, I just hope others will take their lead from this :)

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27 Jul 2012 - 12:07
mark_astle's picture
311
comments

Very good. Shame about the awful typography. Especially when you consider the lovely Steadmanesque stuff they used to do.

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27 Jul 2012 - 12:58
thedr17706's picture
1
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@walto13555 Christ! You don't believe that ancient book of fairy tales about sky friends, do you? Do you believe in the easter bunny too?

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28 Jul 2012 - 11:27
edwar44339's picture
1
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If it's not enough to have this farcical overgrown school sports day rammed down your throat and into your eyes/ears via every media vehicle day and night or even the fact that London has been strangled by influx of corporate whores and worthless Olympic officials (what do they actually do again?!?) to the detriment of its tax paying citizens there's the fact that while the government is cutting back benefits and public spending (for example on hospitals like Charing Cross) we've p*ssed upwards of £11-14 BILLION (depending on source) of public money up the wall for this with the government proclaiming vaguely that the results of some corporate/political conferences going on during the games will cover. Surely these people will notice that the UK is an expensive place for business with high wages and high property/materials costs and simply arrange to do business with each other rather than us!?! I get the feeling that the organisers actually know that most people don't give a sh*t about the games hence attempting a North Korean state funeral style brain wash of the masses to reinforce how great the Olympics is. The banking bail out that continues to dominate the news nearly 4 years later only cost 3 times that amount and at least that was investment into British companies rather than a worthless political bauble. I'm off to enjoy my £300 ticket for the heats of the 200m three legged race-well played Oddbins!!!

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30 Jul 2012 - 20:51
azamandias
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So little common sense remain ^))))))

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5 Aug 2012 - 12:08
ianam11240's picture
2
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Grow up - its marketing. Spend your money, get to advertise where you want. If you want exclusive advertising spend more and other brands lose out. Oddbins 'cheap trick' to get you to spend in their shops - looks like you lot suckered.

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