The Marketing Society has unveiled its new digital clubhouse, created by MBA, designed to act as a ‘useful, calm, informative space’.
Available only to members, the aim was to make the site easy to explore, with sections to find content to help users in their work, as well as being able to mingle online with like-minded people.
Gemma Greaves, marketing director, said: “The vision for our new Clubhouse was to bring the offline live event experience into an online environment. We have done this by creating a digital private members club with focus on simple navigation, the ability to explore and engage with our floors and by curating the best content for our members. We have taken the very bold move of a closed house offering , now limiting rich content, connections and inspiration exclusively to our influential network of senior marketers and only snippets of content on the outside and adopting the FT subscription model.
“We wanted to create a rich and engaging experience for our members and the sense of belonging that they are in an exclusive and influential club. In everything we do at the Society we encourage Inspiring Bolder Marketing Leadership, hopefully we have achieved this here.
“This is not just a new website, our new digital space is a huge step for The Marketing Society – and the way our members can communicate with each other. Like the best private members’ club, our new website mixes social and quiet spaces. The library is where you can read brilliant, thought provoking content, the clubroom is where you mingle with other members, send private messages, share ideas, the gym features a number of online workshops to help you become bold marketing leaders. Browse and book events in the events gallery, sit back, relax and watch inspiring videos in the cinema.”
The Marketing Society also ran an outdoor advertising campaign to promote the launch of the new site.