La Hechicera rum unveils new bespoke site created by Brandhouse
New Colombian rum La Hechicera has appointed branding agency Brandhouse to design and develop its bespoke website.
The Riascos’ – the Colombian rum-making family behind the drink – antique drinks cabinet is the inspiration for the site as it scrolls through the different cupboards to showcase the different assets of the La Hechicera brand.
The aim of the site is to engage the audience through both the information provided, and exploration and discovery. Dave Beard, creative director at Brandhouse, commented: “In keeping with the brand's personality, it was important to create a dynamic 'hands on' feel to the site.
“We wanted to bring to life the essence of the brand in a tactile, vibrant and uniquely Colombian way, which we feel the website does fantastically.”
Content created with:
Brandhouse
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