David Beckham London 2012 Olympics Adidas

David Beckham teams with Adidas to surprise people posing in photo booth

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By The Drum Team, Editorial

July 24, 2012 | 1 min read

David Beckham teamed with Adidas yesterday in the build up to the London Olympics kicking off this week, by making a surprise appearance to people having their pictures taken within the ‘Take the Stage’ booth at Stratford City Shopping Centre.

Beckham left those posing for pictures within the booth speechless when he appeared to them from the side of the booth to join them for a picture and answer their questions.

He is understood to have made around 60 surprise visits as part of the #takethestage campaign from the sports brand which is the official sportswear sponsor of the 2012 Games.

Beckham, who was part of the team that brought the Olympics to London, later undertook a 30-minute Twitter interview for the Adidas website.

David Beckham London 2012 Olympics Adidas

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