Boost your new business activity with two MiNetwork webinars

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By Richard Draycott, Managing Director

July 24, 2012 | 3 min read

All too often marketing services agencies tread the same well-worn paths when trying to find new clients to target as part of their new business strategy and all too often with little or no success.

Over the next two weeks MiNetwork will host two free webinars that aim to help agency owners and new business managers and anyone involved in generating new business achieve better results.

Later this week MiNetwork will host a webinar entitled How To Find Your Next New Client.

This online session will be presented by new business expert Trevor Flannery on Thursday 26 July at 3pm and he will explain the importance of understanding what the new business development journey entails and how and when you make contact with your prospective clients can help accelerate the journey and increase new business meetings.

Techniques will be shared to give you the confidence to champion a particular sector in which you work to ‘get more of the same type of business’.

Most importantly Trevor will tell you how to gain the inside lane to help secure new business by managing and controlling the new business development journey on your terms. The outcome? Fewer meetings for meetings sake. Negating the ‘pitch’ scenario by chasing the clients business and not the pitch opportunity. Trevor’s experience and insight will demonstrate how sharing your business development game plan with your existing clients can also benefit you.

To register to attend this webinar click here.

Then, on Thursday 2nd August Trevor will deliver an online Cold Calling Masterclass, which aims to give attendees some new strategies for dealing with what is often the hardest part of any sales process the cold call.

Many clients receive sales calls that smack of a stereotypical approach from a ‘generic’ agency. Trevor will advise on how to build a hierarchy of purposeful new business messages that resonate with your targeted client.

The webinar will also cover how best to identity the right person to talk with and get past the gatekeeper, how to adopt the best method of approach, tThe importance of adopting the best method of keeping in touch and not the quickest or easiest method and how to make the cold call less cold.

When you call your prospective client you have less than 40 seconds to convince them they ought to consider working with you. Trevor’s experience and advice will help you to communicate concisely with clarity confidence and conviction.

To register to attend this webinar click here.

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