YouGov and lekiosk research highlights changes in British magazine consumption
YouGov and 3D newsstand app lekiosk have found that more than 2.5 million Brits would buy a tablet computer in order to read magazines.
Currently on one in four iPads in France, lekiosk has recently launched in the UK. Its survey of 2,000 Brits gained insight into the changing magazine reading habits of the UK public.
Three quarters of Brits admitted to being magazine readers with one in twenty now reading their magazines on a tablet computer, with 77 per cent of people doing the bulk of their magazine reading at home.
38 per cent of Brits say they read fewer magazines today than they did at the start of the recession, 70 per cent of those surveyed cited cost as the main reason for this.
36 per cent of Brits would like to read magazines on a tablet computer instead of their traditional paper form, when asked why they would prefer to read magazines on a tablet respondents picked speed, portability and convenience as their main reasons. Multimedia content was also found to be popular with 14 per cent of those questioned.
