Paddy Power promotes its sponsorship of the largest athletics event to take place in London (France)

Paddy Power has today unveiled billboards promoting its sponsorship of the largest athletics event taking place in London this summer…its inaugural Paddy Power egg-and-spoon race in the city of London, France.

Situated in Burgundy, in between Dijon and Lyon, London will see twelve athletes compete in the 200 metres challenge.

A spokesperson for Paddy Power said “It’s an honour to support the biggest athletics event in London this year. We’re looking forward to a competitive and fun event where our athletes can wear, eat and drink whatever they want!”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff