LEGO launches outdoor ‘Great Building, Great Britain’ campaign with Team GB minifigures
LEGO has today announced the launch of its Team GB outdoor advertising campaign, with billboards to be dotted around London to promote the launch of the minifigures, including brawny boxer, agile archer and stealth swimmer.
The ‘Great Building, Great Britain’ campaign, created by Dazzleship, promotes the range of nine Team GB figures, using a mixture of 48 and 96 sheet executions with 31 digital adverts.
There will be three static ads in the Olympic Village vicinity and one animated billboard at Westfield Shepherd’s Bush, with the aim of harnessing the excitement of the event while promoting the light hearted brand values of the LEGO minifigures range.
The ads are set to change in accordance with the Olympic schedule in order to remain timely.
Content created with:
Dazzleship
Find out more