Domino’s Pizza sees online sales account for over half of UK delivered sales as mobile grows to a fifth of online orders

Of the 2012 figure, 17.9 per cent of online orders were found to have been taken through a mobile device.

In total the company saw an increase in overall sales of 11 per cent, reaching £286.9m, meaning a pre-tax profit, excluding figures from Germany where it has recently entered, of £23.3m (15.2 per cent).

In the first six months of 2012, the company also opened 23 new stores across Europe, and closed only one, meaning that it now has 748 stores, and aims to reach a total of new store opening of 72 by the end of the year, creating 600 new jobs.

Domino’s chief executive officer, Lance Batchelor, said: "I am delighted to be able to report such a strong set of half year results. Coming on top of a solid start to the year during the first three months of 2012, we have delivered like-for-like sales growth of 5.2% across the system in the first half (2011: 2.4%). In addition, it has been a very busy and successful first half for our emerging German business with four new stores opened. Our franchisees have made the most of the opportunities presented by a combination of rain, sport and national celebrations and delivered some great figures during the second quarter.

"The coming months should provide a real opportunity for our business. We have great new locations coming into play in the UK, our 1-2-1 marketing programme is showing encouraging returns and the opportunity in Germany is looking better by the day. Add to this the best franchisees in the business and the future looks bright.

"Trading since the half year end has continued in line with our expectations. While the consumer backdrop remains tough we are confident about the future and our expectations for the year as a whole remain unchanged."