Carlowrie Castle and R&W Scott are among the first clients on the books for newly formed PR consultancy, Jigsaw.
Based in the Scottish Capital, Jigsaw has been launched by former head of 3x1 Public Relation’s Edinburgh division, Audrey Cassels. With 17 years’ communications experience, Cassels has held senior positions at leading agencies as well as, directing campaigns across the public and private sectors for clients including, First Scotrail, Golden Wonder, ScottishPower Renewables and VisitScotland amongst others.
Jigsaw will now oversee the 2013 launch of Carlowrie Castle, an exclusive-use luxury venue on the outskirts of Edinburgh near to the airport, set to be a fantastic property for corporate hospitality, tourism & leisure purposes. With Carluke-based UK jam producer R&W Scott, part of Renshaw Napier, enlisting Jigsaw to raise brand awareness across the UK and support new product launches, including a new premium range this autumn.
Jigsaw is set to specialise in strategic PR and marketing, issues management, media relations and consumer brand-building across the retail, property, food and drink, and tourism sectors, collaborating with a network of specialist design, digital and PR independents to provide tailored solutions.
Commenting on the launch, director Audrey Cassels, said: “It has always been an ambition of mine to build my own business and having worked with some of the best people and brands in the industry for over 17 years, the time was right to make that move.
“Despite the economic downturn, there are real opportunities as organisations recognise the value and need for strategic, creative and insightful communications in the current climate. An increasing number of companies are demanding greater flexibility from their agencies as well as senior counsel and Jigsaw is well placed to meet those needs.”