Battle of Bannockburn project launched with branding and website
The branding and website for the £9 million Battle of Bannockburn project has been launched, marking 700 days until the 700th anniversary of the battle.
The 2014 anniversary of the battle will see the new state-of-the-art visitor attraction, featuring interactive 3D technology, opened to the public.
A dedicated website, has been developed to feature a movie-style trailer and a digital clock counting towards the anniversary.
The unique Battle of Bannockburn brand identity was conceptualised and designed by The Beautiful Meme with consultation from Dalton Maag, the type designers behind the Nokia brand and Dubai Metro. The design has aimed to reflect the complexities of Bannockburn, with each letter representing an integral part of the story.
Tom Sharp, creative director of The Beautiful Meme, explained: “We set out to create a visual identity that was both brutal and playful, full of meaning yet instantly accessible, and fresh without eschewing tradition – all the things the Visitor Centre itself is going to be. We want people to appreciate the identity before they visit, but appreciate it even more once they’ve had the full Bannockburn experience.”
Bruno Maag, managing director of Dalton Maag also commented: "Truly good creative work is rarely the result of only one person, and this project proves it. As a typographer, it is my duty to focus on detail and functionality, as well as perfect execution. The Beautiful Meme were able to interpret my comments without changing the creative expression of the logo, and so we created a successful wordmark."
The project represents a partnership between the National Trust for Scotland and Historic Scotland and is funded by support from the Scottish Government and the Heritage Lottery Fund.