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Tesco

Wieden + Kennedy picks up Tesco's £110m ad account

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By The Drum Team, Editorial

July 20, 2012 | 1 min read

Tesco has appointed Wieden + Kennedy as its new creative agency to lead its £110m ad account.

Following a competition pitch, overseen by Oystercatchers, which included TBWA\Manchester, JWT and VCCP.

Matt Atkinson, group marketing and digital officer at Tesco said, “We are delighted to have appointed W+ K after a very competitive pitch process. Their strong thinking, brilliant team work and creativity really stood out. We are excited about working with them on our plans. I would say that it was very hard to make a decision, the responses we had from all were very compelling indeed”

Neil Christie, Managing Director of Wieden + Kennedy, added: “We are absolutely thrilled and delighted to be working with Tesco. It’s a wonderful opportunity to work with one of Britain’s truly iconic brands”

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