Volkswagen release new TV and print campaign created by adam&eveDDB
Volkswagen’s latest national broadcast and print campaign, created by adam&eveDDB, launches in 30 second TV spots on Saturday 21 July. The £2.8 million campaign aims to highlight the value for money and brands which the car manufacturer offers by placing its key models in everyday situations.
The three 30 second ads show Volkswagen’s affordability in humorous ways, you could buy an up! At a newsagent, place a Polo in your trolley at the supermarket, or pick up a Golf on your weekly trip to the market.
The TV adverts will be supported by a print and digital campaign running until 10 September.
Kirsten Stagg, Volkswagen’s national communications manager, said of the ads: “They are eye-catching and eye-opening adverts that will challenges people’s concept of value and help them recognise the affordability of our range.”
Executive creative director at adam&eveDDB, Jeremy Craigen, added: “This campaign marks a new direction for Volkswagen Value ads, but still executed in a way only Volkswagen can with wit, humanity and honesty.”
Content created with:
Adam+Eve
Find out more