Tesco unveils new marketing campaign with blinkbox
Tesco has unveiled its new marketing activity with blinkbox today, which will feature a national press campaign.
This comes on the same days as it is revealed that Wieden + Kennedy has won the £110m ad account for the supermarket.
The ‘Movie & A Meal’ on pack promotion will see customers available to get a movie for £2 with selected food or drink.
Sean McCurley, Tesco category director, said: ““Movie & A Meal is a great offer and a great night in from Tesco and blinkbox. You can pick up delicious food, something to drink, and now a blinkbox movie to go with it. No other retailer can offer a full night’s entertainment like Tesco and blinkbox can.”