Confectionary giant Nestle has been left with a sour taste in its mouth after it inadvertently posted an image of a man in a bear costume – which bore an unfortunate resemblance to the internet meme ‘Pedobear’.
Nestle had been attempting to plug its Kit Kat Chunky range by hiring a budding actor to don an unconvincing bear suit and bash out a few drum beats using the chocolate treats - an attempt to mark the firms arrival on Instagram.
The resulting image was accompanied by the message ‘Drum roll please… Kit Kat is now on Instagram'.
Only then did Kit Kat fans notice that the costumed figure bore an uncanny resemblance to a notorious internet meme, Pedobear, intended to symbolise paedophilia.
A Nestle spokesperson affirmed: “We produced this photo – of a real guy in a bear suit – to launch Instagram through our Facebook.
“This picture is not Pedobear.”
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“This picture is not Pedobear.” - now that's PR.
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Geez sake, I despise this pandering advertising and TV companies do constantly in order 'not to upset someone'. GROW UP !
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I think "This picture is not Pedobear" is the PR quote of the year. It makes me chuckle very time I read it.
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*every
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The point of the bear is to make fun of pedophiles, not endorse it.
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I'm not sure using quotation marks around the word mascot condone its use.
In fact, I'm not sure these people need a 'mascot' to fight their corner. Do you agree Mr The Drum?
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Pediatricians and their antics disgust me.
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