20 July 2012 - 8:54am | posted by | 7 comments

Nestle pulls Kit Kat bear following claims it resembles paedophilia ‘mascot’

Nestle pulls Kit Kat bear following claims it resembles paedophilia ‘mascot’Nestle pulls Kit Kat bear following claims it resembles paedophilia
Pedobear

Confectionary giant Nestle has been left with a sour taste in its mouth after it inadvertently posted an image of a man in a bear costume – which bore an unfortunate resemblance to the internet meme ‘Pedobear’.

Nestle had been attempting to plug its Kit Kat Chunky range by hiring a budding actor to don an unconvincing bear suit and bash out a few drum beats using the chocolate treats - an attempt to mark the firms arrival on Instagram.

The resulting image was accompanied by the message ‘Drum roll please… Kit Kat is now on Instagram'.

Only then did Kit Kat fans notice that the costumed figure bore an uncanny resemblance to a notorious internet meme, Pedobear, intended to symbolise paedophilia.

A Nestle spokesperson affirmed: “We produced this photo – of a real guy in a bear suit – to launch Instagram through our Facebook.

“This picture is not Pedobear.”

Comments

20 Jul 2012 - 10:13
steve49862's picture

“This picture is not Pedobear.” - now that's PR.

0
0
20 Jul 2012 - 11:16
mikebuk's picture

Geez sake, I despise this pandering advertising and TV companies do constantly in order 'not to upset someone'. GROW UP !

0
0
20 Jul 2012 - 13:11
mark_astle's picture

I think "This picture is not Pedobear" is the PR quote of the year. It makes me chuckle very time I read it.

0
0
20 Jul 2012 - 13:11
mark_astle's picture

*every

0
0
21 Jul 2012 - 01:53
rc923's picture

The point of the bear is to make fun of pedophiles, not endorse it.

0
0
24 Jul 2012 - 08:54
derekwatkins's picture

I'm not sure using quotation marks around the word mascot condone its use.

In fact, I'm not sure these people need a 'mascot' to fight their corner. Do you agree Mr The Drum?

0
0
24 Jul 2012 - 13:19
Spottswoode's picture

Pediatricians and their antics disgust me.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...