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Manchester City

Manchester City FC agrees sponsorship deal with Swiss watch firm Richard Mille

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By The Drum Team, Editorial

July 20, 2012 | 2 min read

Manchester City Football Club announce partnership with Richard Mille

Manchester City Football Club has announced its partnership with Swiss watch manufacturer, Richard Mille.

Richard Mille have become the club's Official Timing Partner, following previous partnerships with the world's sporting elite, including Rafael Nadal, Bubba Watson and Romain Dumas.

As part of the brand's commitment to local communities, Richard Mille has also offered to donate a unique timepiece to auction on behalf of the club's charitable association - 'City in the Community'.

John Macbeath, Interim CEO of Manchester City, commented: "We are extremely proud to form this relationship with Richard Mille, who shares our will to innovate and to push the boundaries in achieving our collective aims. This new partnership provides many exciting opportunities for collaboration through selected VIP events and a bespoke match-day box experience."

Peter Harrison, CEO of Richard Mille EMEA, said: "We are proud to announce our partnership with Manchester City whilst the Premier League Champions are celebrating such a significant moment in the history of the club. Manchester City’s commitment to excellence and innovation perfectly matches Richard Mille’s desire to create unique timepieces with a strong and inspiring identity. We look forward to long a successful partnership with Manchester City Football Club."

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