The Drum Magazine: 20th July 2012

A taster of what's in our latest issue out Friday 20th July 2012.

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Paper & Print – Special Supplement

This issue of the magazine comes with a special paper and print review, published on a different stock. The review showcases opinions and insights on the paper and print industries: from the dominance of digital to the resurgence in using innovative print techniques.It covers the following:

• Print’s role in the marketing mix
• How the tactile experience of print offers an advantage over digital
• How digital and print can better integrate

Failure to launch – Cover Story

When brands fail to succeed, where do they go to die? The Museum of Failed Products serves as a graveyard to failed ideas from throughout the twentieth century.

Simplicity of thought

The Drum catches up with the ‘quiet man of advertising’, M&C Saatchi’s Jeremy Sinclair, to talk about the brutal simplicity of thought.

The silent salesman

Steve Osborne of Osborne Pike explores how digital technology is shaking up packaging design.

Becoming a socialeader

The Drum presents an extract from Jay Oatway’s Mastering Story, Community and Influence, which explores the use of social media to become a ‘socialeader’. The WorksA round-up of some of the best new creative campaigns, including m-four’s design work for the invitations to the opening of the National Football Museum, along with the following:

• Taxi Studio’s identity for Carlsberg’s new cider product Somersby
• International design and style magazine Wallpaper’s new fragrance with German publisher Gerhard Steidi and fashion icon Karl Lagerfeld
• Yesterday’s brand refresh with agency Dixon Baxi

Analysis and AgendaMarketing

• Has financial turmoil affected Lloyds TSB’s Olympics sponsorship strategy?
• How might the independent agency sector be impacted by the domino effect of acquisitions?

Media

• The new generation: What is the future for Radio1 post-Moyles?
• Comment: BBC won’t mind if older listeners leave with Moyles

Digital and Social Media

• High-profile breaches of cookie law legislation
• BBC’s Cellan-Jones talks VirtualBagel
• Five steps for making social B2B work