CBS Outdoor UK has announced that Nicola Guerretta has joined the company as head of franchise Bus & National Rail.
Previously, Nicole held the position of business & commercial manager at EYE, where she was responsible for all franchise relationships including Gatwick, Stansted and Manchester airports. During this time, Nicole developed an excellent track record for delivering expansion and successfully implementing an asset strategy of over £3.5 million in digital investment, which included the successful roll out of the single largest interactive displays in the UK.
In her new role at CBS Outdoor UK, which begins 1 August, her responsibilities will include continuing to build the company’s relationships with key stakeholders such as FirstGroup, National Express, Go Ahead, Arriva, London Buses and the Train Operating Companies. Nicole will report directly to Gavin Brice – UK franchise director, and will be responsible for the Bus & National Rail franchise team.
Jason Cotterrell, country director at CBS Outdoor UK commented: “Nicole is a strong addition to the team who will play a pivotal role in leading our Bus & National Rail franchise strategy. Nicole has a huge amount of experience from time with other media owners and from the OOH agency sector and I have no doubts that she will play an important part in the future success of this business.”