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Abercrombie and Fitch tops Viral Chart with models dancing to Call Me Maybe

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By The Drum Team, Editorial

July 20, 2012 | 2 min read

Abercrombie and Fitch has topped this week's Viral Chart with a video of its 'hottest' scantily-clad male models dancing along to Carly Rae Jepson's ubiquitous single 'Call Me Maybe'.

The latest take on Jepson's unrelenting summer smash has been shared almost half a million times on Facebook and 45,000 times on Twitter, so clearly [Ed - miraculously] there are still some people out there who aren't tired of the song yet.

The presence of the Abercrombie models on top spot in the Brand Chart means last week's number one, Ken Block's incredible rally driving for DC Shoes, is bumped down to second place. Block's awesome stunts on the streets of San Francisco are still pulling in the viewers, though, and the video has now been shared a whopping 1.1m times on Facebook since its debut a fortnight ago.

In the User Generated Content chart, cover singer Melissa Steel has taken YouTube by storm with a little help from Zayn of pop urchins One Direction.

The charts are compiled with the Viral Ad Network and are based on the number of shares each video has received on social media over the last seven days.

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