Hi-Media has appointed Nick Brown as head of operations and Amandeep Shahpuri as branding display account manager, following the launch of online advertising exchange AppNexus.
The inventory was reorganised so advertisers and their agencies can plan their marketing initiatives on channels including ‘London’, ‘Travel’ and ‘Sport’, using targeting technology from Weborama, with AppNexus offering over 20 billion impressions and 150 million unique users per month available for agencies to bid on in real time.
Mathieu Roche, managing director at Hi-Media UK, said: “We are seeing a lot of demand for our inventory in the run up to the London Olympics so we have organised it in a way that makes it easy to reach and target consumers with branding and direct response campaigns.
“The joint venture between Hi-Media and Weborama has created new job opportunities for people in the UK with the right mix of technical and client services skills to deliver increasingly effective campaigns for both advertisers and publishers. Nick Brown has great expertise in managing large scale advertising operations and publisher relations, as well as previous in-house experience at an online publisher and first hand AppNexus expertise. Amandeep Shahpuri also has publisher experience and understands the best practice for combining creative assets with publisher inventory to maximise clients’ marketing budget whilst Andreea Samoilescu has many years of marketing experience including detailed international understanding of targeting. We plan to further grow the business as demand continues to rise in the UK.”