Gorkana unveils infographic looking at which Olympic sponsors are using social media effectively

Gorkana has created an infographic looknig at which of the Olympic sponsors are using social media effectively, with Coca-Cola having the greatest share of voice.

It was discovered that Twitter is where most of the brands are engaging, with 54 per cent of engagement taking place on the micro-blogging social media site, while news accounted for 14 per cent.