Bacardi appoints Brothers and Sisters for brand campaign
Bacardi has announced the appointment of Brothers and Sisters to develop a new brand campaign based on the global platform ‘it started with a party’.
The agency was awarded the campaign, with the aim of making the global brand strategy appeal to a UK audience, without a pitch, although global agency Johannes and Leonardo will remain in place.
Andy Fowler, ECD and founder of Brothers and Sisters, said: "We’re very excited to work with BACARDI. We’ve wanted to work with an iconic spirits brand for a while and BACARDI is exactly that. The heritage they have and the stories that have been collected over the last 150 years are incredibly inspiring. We’re really looking forward to the first campaign breaking over the next couple of months."
Content created with:
Brothers and Sisters
Find out more