rara.com appoint ex-Coca Cola executive, Nick Massey, as chief executive
Mobile streaming service rara.com has appointed Nick Massey as chief executive. Following the launch of rara.com in December Massey will head up global operations from its London headquarters, and will be tasked with further expansion of rara.com, building the brand reputation and developing the subscriber base.
Bringing over 25 years of international business leadership experience, Massey spent over a decade within the Coca-Cola system working across strategy, business development, sales and marketing. Prior to joining rara.com Massey was chief executive at Cadogan Venture Management and most recently has been working with leading private equity investors in the consumer electronics and services sectors.
Rob Lewis, chairman at rara.com, commented: “Nick’s exceptional experience working in international consumer-facing and marketing oriented businesses is a real asset to rara.com.
“Offering consumers a uniquely accessible proposition, rara.com is growing fast and we’re thrilled to have Nick on board to direct the team, ensuring we continue to build rara.com into a dominant force in music streaming.”
Massey added: “Music streaming is still in its infancy, with most people still not being addressed by existing services. Consumers want easy access to the music they love, from a brand they love, and that’s exactly what we will deliver at rara.com.
“With rara.com’s hand curated music experience providing music for every mood and unlimited on-demand streaming across web and Android mobile devices in 20 countries today, we’re just getting started.”